tokidoki

i was fortunate enough to attend a designer speaker series featuring simone legno creator of the super fun brand tokidoki. it was neat to hear how he names all his characters and creates little stories and worlds for them to interact in. when asked where he does his work, he told us he usually draws at home and not at the office as "it gets too busy with emails, conference calls, sample reviews etc!" which got HUGE laughs from all of us. (sort of sad we knew exactly what he meant) he really loves what he does and i loved the whole presentation--PLUS he autographed my tokidoki purse too, yay!